European Retail Research: 2010 I Volume 24 Issue I by Peter Schnedlitz, Dirk Morschett, Thomas Rudolph, Hanna

By Peter Schnedlitz, Dirk Morschett, Thomas Rudolph, Hanna Schramm-Klein, Bernhard Swoboda

The purpose of ecu Retail examine is to submit fascinating manuscripts of top quality and innovativeness with a spotlight on retail researchers, retail teachers, retail scholars and retail executives. because it has consistently been, retail executives are a part of the objective crew and the data move among retail examine and retail administration continues to be part of the publication's idea. ecu Retail study welcomes manuscripts on unique theoretical or conceptual contributions in addition to empirical learn - dependent both on large-scale empirical info or at the case-study procedure. Following the state-of-the-art in retail examine, articles on any significant concerns that difficulty the overall box of retailing and distribution are welcome. The assessment procedure will help the authors in bettering the standard in their paintings and should supply them a reviewed book outlet. a part of the concept that of ecu Retail study is a brief e-book platform with a quick procession from manuscript submission to ultimate ebook.

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2002): Multi Channel-Marketing und E-Commerce - Zwischen Aktionismus und Mehrwert, in: Science Factory, Vol. 4, No. 1, pp. 7-16. Kilcourse, B. (2008): Finding the Integrated Multi-Channel Retailer. ), Miami. Klee, A. (2007): Kommunikation für die Generation iPod, in: Science Factory, Vol. 9, No. 3, pp. 1-6. ; Alpar, P. ; Blaschke, S. 0 - Eine empirische Bestandsaufnahme, Wiesbaden, pp. 17-52. ; Häsel, M. ; Häsel, M. 0, Wiesbaden, pp. 1-14. T. (2008): Praxisorientiertes Marketing. , Wiesbaden. ; Merkle, W.

4, pp. 251-267. Lihotzky, N. (2003): Kundenbindung im Internet. Maßnahmen und Erfolgswirksamkeit im Business-to-Consumer-Bereich, Witten/Herdecke. ; Ritschel, F. L. (2006): Teenagers’ use of alternative shopping channels: A consumer socialization perspective, in: Journal of Retailing, Vol. 82, No. 2, pp. 137-153. Madlberger, M. (2004): Electronic Retailing. Marketinginstrumente und Marktforschung im Internet, Wien. ; Bristol, T. (2004): Shopping with friends and teens’ susceptibility to peer influence, in: Journal of Retailing, Vol.

9, No. 3, pp. 1-6. ; Alpar, P. ; Blaschke, S. 0 - Eine empirische Bestandsaufnahme, Wiesbaden, pp. 17-52. ; Häsel, M. ; Häsel, M. 0, Wiesbaden, pp. 1-14. T. (2008): Praxisorientiertes Marketing. , Wiesbaden. ; Merkle, W. , in: Kreutzer, R. ; Merkle, W. ): Die neue Macht des Marketing, Wiesbaden, pp. 149-183. ; Mangold, M. G. ): Produktentwicklung mit virtuellen Communities, Wiesbaden, pp. 69-98. J. (2009): Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images, in: Journal of Retailing, Vol.

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